SUCCESS! BrandAid Project
The devastating earthquake of January 2010 has made it virtually impossible for Haitians to make a living. Raw materials have been wiped out, there are a lack of secure and sanitary conditions and little funding to support economic relief.For the first time since the January 2010 earthquake, the artisans of Jackmel are working again and making a living.
BRANDAID Project, in collaboration with Fairwinds Trading and with the support of the Clinton Bush Haiti Fund, is helping rebuild artisans ateliers and providing them market access to the largest US retailer: Macy’s.
Purchasing one of these handcrafted masterpieces directly benefits Haitian artisans by allowing them to support their families with dignity and purpose. Artisans receive 22 percent of the retail price for each item in the collection.
This initiative offers the first sustainable income since the earthquake, enabling artisans to repair homes, pay school fees and feed and clothe their families. With steady income comes better nutrition, improved education and access to healthcare. Heart of Haiti also offers new opportunities for artists to collaborate with US designers, strengthening artisan associations and inspiring and energizing their communities. Men and women are working together, gaining confidence and hope for the future. Master artisans who planned to leave the country are now staying behind to train the next generation.
Onel Bagdais- age 41 and a wooden bowls and trays artisan for 26 years shares, “It is the support and livelihood for my family. It means I can send my son to university.”
Isador- age 42 and an artisan of coasters and tile wooden trays for 21 years shares, “It helps me support my family and it allows me to train and support other young people. When an artisan creates, it is like a love in your heart.