SUCCESS! Brandaid Project’s Pop Up
Brandaid Project has designed a fantastic décor and art collection, tested it in London at Selfridges and are now looking to launch in North America! They hope to expand their model to different countries and to support a significant build out of their web and mobile approach that could position them as the hub for development and micro marketing worldwide.
This recent success is only the tip of the iceberg. Brandaid has been creating innovative ways to support the repair and sustainability of artisans. In 2010, they helped rebuild artisans ateliers and provided them market access to the largest US retailer: Macy’s.
Purchasing one of these handcrafted masterpieces directly benefits Haitian artisans by allowing them to support their families with dignity and purpose. Artisans receive 22 percent of the retail price for each item in the collection.